Taco Tuesday at Chipotle
 

A conceptual commercial for Chipotle's Taco Tuesday promotion, made to feel energetic and culturally relevant rather than polished and corporate. The target audience was younger customers — people who respond to music and fast cuts more than a traditional food ad.
 

I edited together existing footage and synced it to audio to build momentum and match the tone of the concept. The whole thing was cut in Adobe Premiere and mixed in Adobe Audition.
 

Conceptual student project. All footage and audio used for educational purposes only.
 

Tools: Adobe Premiere, Adobe Audition